Sales Analysis & Planning

Sales analysis is used to analyze various aspects of a company’s sales. It can be used to compare sales force performance against targets, evaluate sales by product type and make determinations for bonuses and incentives.

Benefits of Sales Analysis are most connected to the bottom line. Monitoring under-performing staff and products helps companies to avoid wasteful spending and replace poor revenue drivers with better performing people and products.

Sales Planning containing an assessment of current sales for a product in a given region or market, a statement of sales objectives, strategies for achieving the stated sales objectives, and resources available for achieving this goal. A sales plan may also assign particular sales representatives or other staff to particular roles or territories, and may include a breakdown of who will focus improving sales for which product.